NULLBIT
NULLBIT
Back to PortfolioE-commerce Case Study

End-to-end print commerce, one platform

Storefront, design editor and production back-office on a single stack

E-commerceProduction WorkflowOnline EditorFulfillment
Year

2024

Duration

Multi-phase delivery

Industry

E-commerce / Print Production

End-to-end print commerce, one platform
Starting position

Starting position

Starting position

  • Order handoff to production

    Every order re-entered into production by hand

    Manual, email + PDF
  • Customer files usable for print on first submission

    External uploads missing bleed, wrong color space or resolution

    Low share
  • Order state visibility from web to delivery

    Status tracked across disconnected spreadsheets and inboxes

    None
  • Systems involved per order

    Storefront, email, spreadsheets, offline press scheduling

    4+ disconnected tools

Market size

All online orders

Order volume moving to the platform

Scope: Single print operator, full catalogueSource: Client operations, pre-launch

Approx. budget

NDA

200,000 – 999,999 €

Budget breakdown

Storefront, configurator & pricing engine30%
In-browser design editor & print-ready pipeline30%
Production back-office & operator dashboards25%
Launch, tuning & DevOps15%

Budget bucket per Clutch.co project cost category. Exact figures under NDA.

5-phase delivery

Multi-phase

  1. 1

    Phase 1

    Discovery, production workflow audit, architecture

  2. 2

    Phase 2

    Storefront + product configurator + pricing engine

  3. 3

    Phase 3

    Browser design editor + print-ready output pipeline

  4. 4

    Phase 4

    Production back-office + operator dashboards

  5. 5

    Phase 5

    Soft launch, operational tuning, full rollout

The Challenge

Online print storefronts that don't connect to production

Most online print storefronts collect orders but hand off to disconnected production systems via email or PDF. That breaks tracking, multiplies errors and slows fulfillment.

Online order flows decoupled from production reality

Customer-facing design tools that produce un-printable files

No single source of truth for order state across web → press → delivery

Operations relying on manual email/PDF handoffs

Our Solution

Integrated storefront + editor + production

We built every tier as one system: customer storefront, in-browser design editor producing print-ready files, and a production back-office with operator dashboards covering the full order lifecycle.

Configurable storefront

Product catalogue with dynamic option pricing, quote-builder and cart flow.

In-browser design editor

Customers design directly in the browser - output is automatically print-ready (bleed, CMYK, resolution checks).

Production back-office

Operator dashboards covering scheduling, press jobs, QC and shipping status.

Connected order lifecycle

Single source of truth from order placement through dispatch - no email/PDF gaps.

What changed

How the print offering changed

Print production reframed as a connected digital pipeline rather than an order desk plus a press.

Order handoff

Before

Email + PDF to production

After

Connected order lifecycle

No information loss between web and press.

Design tool

Before

External file uploads

After

In-browser print-ready editor

Customers ship print-ready output on the first try.

Operations

Before

Scattered spreadsheets + offline scheduling

After

Integrated operator dashboards

Press and shipping run from one operator surface.

Tracking

Before

Gaps from order to delivery

After

Single source of truth end-to-end

Every order state visible to operators and customers.

Investment → Workflow ImpactNDA

Production running without manual handoffs

Ratio

≈ 2-3x

modeled platform value vs. running cost, first year

Incremental revenue

≈ 1-2 FTE

estimated manual order-processing effort reclaimed per year

Investment

200,000 – 999,999 €

Payback period

Within the first year of operation

Method

Pre/post comparison of manual order-processing and file-repair effort per order, priced at fully-loaded team cost

Confidence

Medium - based on operational comparison, not a controlled trial

Commercial KPIs (revenue, order volume) are owned by the client and not disclosed.

The Outcome

Four disconnected tools replaced by one connected platform

All four tiers of the platform - storefront, editor, production and operations - are delivered and running in production. Detailed commercial KPIs are confidential; the figures below describe the workflow change.

Order handoff to production

Before

Manual email + PDF

After

Automatic, instant

Zero re-entryOrders reach the press queue without manual transcription

At platform launch

Print-ready files on first submission

Before

External uploads, frequent rejects

After

Editor output pre-validated

Print-ready by defaultBleed, CMYK and resolution enforced in the browser

Per designed order

Systems involved per order

Before

4+ disconnected tools

After

1 connected platform

4× consolidationStorefront, editor, production and operations on one stack

Post-launch

Order state visibility

Before

Gaps from order to delivery

After

End-to-end, real time

Full lifecycleEvery state visible to operators and customers

Web → press → delivery

Stack & Services
Next.js
TypeScript
Browser-based design engine
PostgreSQL
Production workflow
DevOps & deployment
We used to re-type every web order into production and chase files that couldn't be printed. Now an order that comes in designed is an order we can print - the platform already checked it.

Production Manager

Confidential - Online Printing Operator

From Vision to Reality

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