An AI assistant that knows the Peugeot line-up
Live on peugeot.hr - grounded in real pricing, offers and service content
2026
Ongoing engagement
Automotive / Retail
Starting position
Starting position
- None
Way to get instant answers outside business hours
Questions about models, pricing or offers required a call or a form, with a wait for a reply
- None
Pricing & offer content in a conversational format
Visitors had to navigate to the right page themselves
- Manual
Guided path from a question to the right offer
Sales team fielded ad-hoc enquiries, no automated triage
- Business hours only
Coverage for basic product questions
No after-hours channel existed
Market size
Full peugeot.hr site traffic
Visitors reachable through the assistant
Approx. budget
10,000 – 49,999 €
Budget breakdown
Budget bucket per Clutch.co project cost category. Exact figures under NDA.
4-phase delivery
Ongoing
- 1
Phase 1
Discovery - site content audit and conversation design
- 2
Phase 2
Knowledge base build - pricing, offers, service content
- 3
Phase 3
Branded widget integration into peugeot.hr
- 4
Phase 4
Launch, monitoring and iteration
A national dealer site with no way to answer questions instantly
peugeot.hr carries the full model range, pricing, offers and service information for Peugeot in Croatia - but a visitor with a specific question still had to search for the right page or contact a person, with no answer outside working hours.
No instant, conversational way to find pricing or offer information
No always-on channel for basic product or service questions
Enquiries reaching the sales team were unfiltered and unstructured
Every new campaign needed its own separate promotion, with no conversational entry point
A branded AI assistant grounded in Peugeot's own content
We designed and integrated an AI chat assistant directly into peugeot.hr: branded to match the Peugeot identity, with a curated quick-menu for the most common intents, and a knowledge base grounded in the site's own pricing, offer and service content.
Branded chat experience
The assistant is styled and worded as the Peugeot Chatbot, consistent with the brand - not a generic third-party widget.
Curated quick-menu
Five guided entry points - immediate delivery, customer support, new models, special offers, loyalty programme - cover the most common visitor intents in one tap.
Grounded answers
Responses are grounded in the site's real pricing and offer pages, pointing visitors to the exact page for the current figure rather than a stale one.
Always-on coverage
The assistant answers product and service questions any time the site is open - no wait for a human reply.
How visitor support changed
Getting an answer on peugeot.hr moved from searching the site or waiting for a person to a guided conversation available around the clock.
Getting an answer
Before
Search the site or contact a person
After
Ask the assistant directly
Visitors get a guided answer without leaving the page they're on.
Availability
Before
Business hours only
After
Always-on
Questions get answered outside working hours too.
Enquiry routing
Before
Unfiltered, ad-hoc
After
Guided by a curated quick-menu
Visitors reach the right offer or page in one step.
Chat experience
Before
No chat channel existed
After
Fully branded assistant, consistent with the site
The assistant reads as part of Peugeot, not a bolted-on tool.
Always-on coverage without adding headcount to the sales desk
≈ 2-3x
coverage vs. cost, first year
≈ 10-20%
estimated share of routine product/service questions the assistant resolves without a human reply
10,000 – 49,999 €
Payback period
Within the first quarter live
Method
Comparison of question-coverage hours and estimated deflected routine enquiries vs. cost of equivalent staffed coverage
Confidence
Medium - based on coverage modeling, not a controlled trial; commercial figures are confidential
Traffic, lead volume and conversion figures are owned by the client and not disclosed.
A branded assistant live on Peugeot Croatia's own site
The assistant is live on peugeot.hr, answering visitor questions in Croatian and grounded in the dealer's real pricing and offer content. Traffic and conversion figures belong to the client; the figures below describe what changed operationally.
Availability for product & service questions
Before
Business hours only
After
Always-on
Ongoing
Guided entry points for common questions
Before
0
After
5
At launch
Answers grounded in real site content
Before
N/A
After
Pricing, offers & service pages
Verified post-launch
Chat experience branding
Before
No chat channel
After
Fully Peugeot-branded
Live
“Visitors used to have to dig through the site or call us for something as simple as which engines a model comes in. Now the assistant answers that instantly, in our own voice, and only escalates what actually needs a person.”
Digital Marketing Lead
Peugeot Hrvatska
