One platform for everything a football coach plans
Training calendar, exercise library, player testing and match preparation for HNS-licensed coaches
2020
Multi-phase delivery
Sports Tech / Football
Starting position
Starting position
- Paper notebooks / spreadsheets
Way to plan and track trainings
No shared, structured record between sessions
- Ad-hoc, on paper
Player fitness & skill test tracking
No historical record per player, no way to compare over time
- Whiteboard / hand-drawn
Tactical planning tools
No way to save, reuse or share tactical drawings
- One incumbent platform, usage declining
Existing alternative used by HNS-licensed coaches
Pre-launch research found falling engagement and clear feature gaps
Market size
Coaches across Croatian football clubs, at every level licensed under HNS
HNS-licensed coaches - addressable market
Approx. budget
10,000 – 49,999 €
Budget breakdown
Budget bucket per Clutch.co project cost category. Exact figures under NDA.
4-phase delivery
Multi-phase
- 1
Phase 1
Competitive market research and product definition
- 2
Phase 2
Core platform - training planner, calendar, team & player management
- 3
Phase 3
Testing module, tactical drawing tools and exercise library
- 4
Phase 4
Admin panel, print/export tooling and launch
HNS-licensed coaches had no platform that kept up with their needs
Coaches training clubs and youth categories under Croatia's football federation relied on paper, spreadsheets and a single existing platform whose usage was visibly declining. There was no modern, purpose-built tool to plan trainings, track player development and prepare for matches in one place.
Training plans, exercises and tactics lived on paper or in disconnected files
No structured, historical record of player fitness and skill tests
The one existing competitor platform showed declining engagement, with clear feature gaps
Coaches needed printable outputs for pitch-side use, not just an on-screen tool
A single platform for planning, testing and match preparation
We researched the competitive landscape, then built Coach2Coach from the ground up: a training planner tied to a calendar and exercise library, a tactical drawing tool, individual player cards with skill and fitness testing, team and club management, and print-ready exports for every module.
Training planner & calendar
Coaches build session plans from an exercise library and schedule them on a monthly or weekly calendar per team.
Player testing & skill tracking
Functional, motor, strength, FMS and technical tests are recorded per player, individually or in groups, with historical tracking.
Tactical drawing tools
Coaches draw and save formations, drills and tactical setups directly on a pitch canvas.
Print-ready exports
Training plans, test results, match preparation and analysis all export to print-ready output for pitch-side use.
How training management changed for coaches
Planning and tracking moved from paper and a declining incumbent tool into one platform coaches run themselves, from training day to match day.
Training plans
Before
Paper notebooks / spreadsheets
After
Calendar-based planner with an exercise library
Every session is planned, saved and reusable, not rewritten from scratch.
Player testing
Before
Ad-hoc, no historical record
After
Structured tests with per-player history
Coaches see development over time, not just a single snapshot.
Tactical planning
Before
Whiteboard / hand-drawn
After
Saved, reusable digital drawings
Tactics are documented and shareable, not erased after use.
Platform choice
Before
Single ageing incumbent, usage declining
After
Purpose-built alternative for HNS-licensed coaches
Built directly against the gaps competitive research uncovered.
From market research to a full coaching platform
≈ 2-3x
planning efficiency vs. paper-based workflow
≈ 3-5 h/week
estimated coach time reclaimed from manual planning, testing and paperwork
10,000 – 49,999 €
Payback period
Within the first season of use
Method
Comparison of time spent on manual training-plan creation, test tracking and paperwork before vs. after
Confidence
Medium - based on workflow comparison, not a controlled trial
Platform-level usage and commercial figures are owned by the client and not disclosed.
A working platform, from research to a live product
Coach2Coach shipped as a live platform used by coaches to plan, test and prepare teams end to end. Live usage figures belong to the client; the figures below describe what changed operationally.
Modules covering the coaching workflow
Before
0
After
Planner, testing, tactics, team/player management, match prep
At launch
Player test history per athlete
Before
None
After
Tracked over time, per test category
Ongoing
Printable pitch-side outputs
Before
0 modules
After
4 (training, testing, match prep, analysis)
At launch
Competitive positioning vs. incumbent
Before
Single declining platform
After
Purpose-built alternative for the same coaching market
Pre-launch research
“I used to rebuild the same training plan from a notebook every week and test players without ever comparing this month to last month. Now I plan a session in minutes, and every test result is right there on the player's card.”
Football Coach, HNS-licensed
Hrvatski nogometni savez (HNS) - Coach2Coach
