Letting doctors see how a surgical plate fits, before it's used
A web AR experience for Medartis, delivered in partnership with Takeaway Reality
2021
3-month delivery, extended with follow-on projects
Medical Devices / MedTech
Starting position
Starting position
- Static brochures / physical samples
Way to demonstrate surgical plates at trade shows
Traditional materials could show a product, not how it fits or performs
- None
Interactive tools to test doctors' product knowledge
No way to engage professionals beyond a conversation at a booth
- None existed
AR tool for Medartis product demos
No AR experience existed for the product line before this project
- Standard onboarding materials
Training tool for new sales/medical reps
No interactive, hands-on way to learn the product range
Market size
Doctors and medical professionals at major medical conferences, plus internal sales and medical teams
Audience reachable through trade-show and training use
Approx. budget
50,000 – 199,999 €
Budget breakdown
Budget bucket per Clutch.co project cost category. Exact figures under NDA.
3-month delivery
Single delivery, extended with follow-on projects
- 1
Phase 1
Consulting sessions to define goals, audience and experience
- 2
Phase 2
3D injury and implant modeling, UI design for a non-technical audience
- 3
Phase 3
Web AR build and gamified quiz mechanic
- 4
Phase 4
Launch at a major medical conference, autumn 2021
Static marketing materials couldn't show how a surgical plate actually fits
Medartis needed a way to demonstrate its surgical plates that went beyond brochures and physical samples, for an audience of doctors and medical professionals at trade shows - many of them less accustomed to digital tools than a younger demographic - without requiring dedicated hardware or on-site technical support.
Brochures and physical samples can't show fit, function or precision in context
No interactive way for doctors to test their own product knowledge
The target audience skewed toward professionals less familiar with digital tools
The tool had to run reliably at trade shows with no dedicated technical support on hand
A lightweight, gamified web AR experience
We built a web-based AR app, deployable on any device with no setup, that overlays 3D models of injuries and the matching Medartis surgical plates in augmented reality. A built-in quiz challenges doctors to pick the right plate for a given injury, with instant feedback and a score - turning a product demo into an interaction worth remembering.
3D AR injury & implant models
Doctors view realistic 3D models of injuries and the corresponding surgical plates directly in AR.
Gamified matching quiz
Users select the right surgical plate for a given injury scenario and get instant, scored feedback.
Lightweight, web-based deployment
No app install or dedicated hardware - the experience runs on any device at a trade-show booth.
Designed for a non-technical audience
Simple, guided UI built for professionals less familiar with digital tools, not for AR enthusiasts.
How Medartis' product demonstrations changed
Product demonstrations moved from static brochures and physical samples to an interactive AR experience that doubled as an engagement and training tool.
Product demonstration
Before
Brochures and physical samples
After
Interactive web AR experience
Doctors see fit and function, not just a photo.
Booth engagement
Before
Conversation-only
After
Gamified quiz with instant feedback
A memorable interaction outlasts a five-minute conversation.
Use case
Before
Trade-show demo only
After
Sales training + patient education
The same AR models teach new reps and explain procedures to patients.
Product coverage
Before
One AR experience (surgical plates)
After
Extended to additional body regions (e.g. wrist)
Medartis commissioned follow-on experiences after seeing the results.
One AR demo became a training and patient-education tool
Follow-on commission
Medartis commissioned additional AR experiences after the initial launch
3 use cases from 1 build
trade-show demo, internal training and patient education, from a single AR platform
50,000 – 199,999 €
Payback period
Recovered through the follow-on AR experiences commissioned after launch
Method
Adoption tracking across use cases beyond the original trade-show brief
Confidence
Medium - based on qualitative adoption and repeat commissioning; Medartis' commercial figures are confidential
Medartis' internal sales and training impact figures are confidential and not disclosed here.
From a trade-show demo to a training and patient-education tool
The app debuted at a major medical conference in autumn 2021 to a strong reception, then expanded well beyond its original brief. Medartis' own commercial figures are confidential; the figures below describe delivery and adoption.
Time to launch
Before
N/A
After
3 months
Autumn 2021
Use cases covered
Before
1 (trade-show demo)
After
3 (trade shows, internal training, patient education)
Post-launch
Follow-on AR experiences commissioned
Before
0
After
Additional body regions (e.g. wrist)
Ongoing
Adoption across a non-technical audience
Before
Assumed low digital comfort among target doctors
After
Positive reception across the demographic
Post-launch
“We needed something doctors could pick up at our booth with zero setup and actually enjoy using - not just look at. What we got was a tool our own sales and training teams still use today.”
Marketing Team
Medartis
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