NULLBIT
NULLBIT
E-commerce Case Study

End-to-end print commerce, one platform

Storefront, design editor and production back-office on a single stack

E-commerceProduction WorkflowOnline EditorFulfillment
Year

2024

Duration

Multi-phase delivery

Industry

E-commerce / Print Production

End-to-end print commerce, one platform
Starting position

Starting position

Approx. budget

NDA

200,000 – 999,999 €

Budget bucket per Clutch.co project cost category. Exact figures under NDA.

5-phase delivery

Multi-phase

  1. 1

    Phase 1

    Discovery, production workflow audit, architecture

  2. 2

    Phase 2

    Storefront + product configurator + pricing engine

  3. 3

    Phase 3

    Browser design editor + print-ready output pipeline

  4. 4

    Phase 4

    Production back-office + operator dashboards

  5. 5

    Phase 5

    Soft launch, operational tuning, full rollout

The Challenge

Online print storefronts that don't connect to production

Most online print storefronts collect orders but hand off to disconnected production systems via email or PDF. That breaks tracking, multiplies errors and slows fulfillment.

Online order flows decoupled from production reality

Customer-facing design tools that produce un-printable files

No single source of truth for order state across web → press → delivery

Operations relying on manual email/PDF handoffs

Our Solution

Integrated storefront + editor + production

We built every tier as one system: customer storefront, in-browser design editor producing print-ready files, and a production back-office with operator dashboards covering the full order lifecycle.

Configurable storefront

Product catalogue with dynamic option pricing, quote-builder and cart flow.

In-browser design editor

Customers design directly in the browser - output is automatically print-ready (bleed, CMYK, resolution checks).

Production back-office

Operator dashboards covering scheduling, press jobs, QC and shipping status.

Connected order lifecycle

Single source of truth from order placement through dispatch - no email/PDF gaps.

What changed

How the print offering changed

Print production reframed as a connected digital pipeline rather than an order desk plus a press.

Order handoff

Before

Email + PDF to production

After

Connected order lifecycle

No information loss between web and press.

Design tool

Before

External file uploads

After

In-browser print-ready editor

Customers ship print-ready output on the first try.

Operations

Before

Scattered spreadsheets + offline scheduling

After

Integrated operator dashboards

Press and shipping run from one operator surface.

Tracking

Before

Gaps from order to delivery

After

Single source of truth end-to-end

Every order state visible to operators and customers.

Status

Full stack delivered, platform operating

All four tiers of the platform - storefront, editor, production and operations - are delivered and running. Detailed commercial KPIs are confidential.

Storefront · Editor · Production · Ops

Tiers shipped

Production

Deployment

Stack & Services
Next.js
TypeScript
Browser-based design engine
PostgreSQL
Production workflow
DevOps & deployment
From Vision to Reality

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