Cognitive Recognition: If You See It, You Already Know It
Transforming the digital experience of premium fragrances through AI-generated storytelling.
2025
13 weeks
Luxury / Fragrance & Beauty
Navigating the Intangibility of Scent
The fundamental problem in fragrance e-commerce is the sensory gap: customers buy perfumes for the scent, but the online environment is exclusively visual. The goal was to create desire for the intangible.
Premium fragrances require high-level sensory experience, traditionally absent in digital channels.
Target audience (women 30-55, high purchasing power) demands narrative depth and brand exclusivity.
Building purchase confidence for artisanal products where standard photography doesn't justify premium pricing.
Standard visual materials fail to convey the complex emotional architecture of niche fragrances.
Visual Scent Synesthesia
We developed an AI-powered campaign that transforms fragrance profiles into visual narratives. By using neurological associations, such as visualizing rain for the scent of petrichor, we enabled customers to intuitively experience the product.
AI Interpretation of Fragrance Notes
Custom AI video generation processes that translate fragrance notes like sweetness, warmth, and elegance into visual stimuli that evoke scent memories.
Structured Four-Week Narrative
A structured campaign covering perfumes, home fragrances, and body care, systematically building a complete and coherent brand universe.
Central Data Architecture
Consolidating metrics from all platforms into a unified and reliable data source (Single Source of Truth), eliminating isolated information systems.
Independent Attribution System
Transition from biased platform reports to objective multi-touch attribution models directly owned by the brand.
Marketing Mix Modeling & Incrementality Testing
Application of Marketing Mix Modeling (MMM) and geographically-based incrementality tests for precise calibration of the true impact of marketing investments.
Predictive Scenario Planning
Predicting budget reallocation outcomes using calibrated models to simulate return on investment before actual cost realization.
Operational Excellence with AI Technology
By integrating AI into creative production and implementing a measurement framework, we achieved significant cost efficiency while maximizing ROAS. Every budget decision was data-validated.
ROAS Improvement
Lower Creative Production Costs
Reduction in Inefficient Spending
Budget Accountability
“They recognized that we're not selling a product, but a memory and an emotion. The AI visuals precisely articulated the very essence of our fragrances, resulting in a customer response that was truly interactive.”
Brand Director
Premium Fragrance Brand
